Holding Madden for Later Release Date a Winning Move, Says EA Sports
By Dr. Eleanor Vance | Published on January 01, 0001
Traditionally releasing the first or second Tuesday of August, Madden NFL 12 this year moved to the end of the month, Aug. 30. EA Sports insisted the schedule change was not because of this year’s NFL lockout, but because it provided a more natural alignment of the game’s launch to the league’s opening week in September. That, plus the most expensive marking campaign in the game’s history, helped record-setting sales, the game’s top marketer told Industry Gamers(new Image()).src = [[link]] 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; [[link]] cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); https://kotaku.com/madden-moves-its-release-date-to-the-end-of-august-5791802 [Update: Sept. 26, 8:22 a.m.] A previous version of this story, quoting a previous version of Industry Gamers interview with EA Sports’ Anthony Stevenson, said EA Sports moved the release date for Madden NFL 12 because of the NFL lockout. An EA Sports representative told Kotaku that Stevenson was misquoted. Industry Gamers has since corrected its interview to remove that quote. Kotaku’s original post follows. “In years past, we would spend so much money in the beginning of August,” Stevenson said. “The TV ads are talking to the mass fans, but they’re not fully engaged
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